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Identifying Link Penalties in 2012

“Google Algorithmic “Penalties” – Penguin. penguin Penguin’s birthday is April 24th, 2012. What day did your rankings drop? If your ranking drop is right around …SEOmoz (blog)”

http://www.seomoz.org/ugc/identifying-link-penalties-in-2012

 This entry was written by one of our members and submitted to our YouMoz section. The author’s views below are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It was the best of times, it was the worst of times. For SEOs and webmasters in June 2012, that sentiment is true. Some websites have reached record highs in SERPs since the sites which have been beating them for so long have been penalized. Other websites have received what is clearly the most painful, costly and time consuming penalty Google has ever dished out. The current Google penalty for manipulative links is so bad one of the seriously suggested solutions is to abandon the affected site and start a new one!?!?

The first step in dealing with a penalty is identification. Site owners often are not immediately aware they have been penalized. They notice a drop in traffic or rankings, then begin to investigate the issue. So how do you really know if your site has been penalized? Once you know you have been penalized, how can you figure out the cause and fix it?

Diagnosing Link Penalties
Google Manual Penalty with Notification

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